Case Study
ABC Nissan
graphic design • video editing • motion graphics • html email development
Nissans for Black Friday
HTML Email Development • Video Editing • Motion Graphics • Graphic Design
ABC Nissan, nestled in the vibrant Camelback corridor of Phoenix, AZ, has blossomed from a humble franchise into one of the region’s largest Nissan dealerships since 1982. As part of Berkshire Hathaway Automotive, they adhere to the highest ethical standards, ensuring fair, open, and honest customer interactions. Tasked with marketing materials creation, my role encompassed crafting a multi-channel campaign for Labor Day 2023, including website banners, email templates, social media visuals, and short advertising videos.
Challenges
ABC Nissan, nestled in the vibrant Camelback corridor of Phoenix, AZ, has blossomed from a humble franchise into one of the region’s largest Nissan dealerships since 1982. As part of Berkshire Hathaway Automotive, they adhere to the highest ethical standards, ensuring fair, open, and honest customer interactions. Tasked with marketing materials creation, my role encompassed crafting a multi-channel campaign for Labor Day 2023, including website banners, email templates, social media visuals, and short advertising videos.
Solution
For the email campaign, I meticulously designed a responsive HTML email template that showcased offers, terms, and corresponding vehicles. Imbued with imagery representing Phoenix, AZ, the recipients felt a local connection, enhancing trust. The same imagery was adapted for website banners, ensuring a seamless visual experience. Motion graphics, utilizing running footage, lease offers, and background music, were created for engaging social media posts. The videos were edited to convey ‘peak performance’, driving viewer engagement.
The Results
The outcome was nothing short of remarkable. The Labor Day campaign, from concept to execution, was completed within an impressively short timeframe of three days. It sailed through compliance checks and, upon launch, generated a significant surge in leads and website traffic for ABC Nissan. This uptick in interest directly translated into increased footfall at the dealership and, subsequently, a substantial boost in their monthly sales volume. The campaign not only met but exceeded the client’s expectations, underscoring the effectiveness of a well-coordinated, multi-channel marketing approach.
