About me

Graphic Designer

Digital Design | Print Design & Production | Motion Graphics | Website Design | html email developer

Art and music have been central to my life since childhood. Growing up, I spent countless hours drawing and exploring my creativity, and in high school, I joined the marching band at Miami Southridge Senior High School as a trombone player. These experiences instilled in me a love for collaboration, discipline, and creativity—qualities that have shaped my career in design.

After high school, I pursued a Bachelor of Fine Arts in Graphic Design from Ai Miami International University of Art & Design. My education gave me a strong foundation in design principles and hands-on experience with tools like Adobe Creative Suite. I started my career at Hip Hop Weekly Magazine, where I spent ten years leading design teams, overseeing photoshoots, and managing the creative direction for bi-monthly publications. This role helped me develop skills in both design execution and project management.

Currently, I work as a Graphic Designer at Berkshire Hathaway Automotive Marketing, where I create digital and print assets for marketing campaigns. My role involves designing email campaigns, social media content, and videos, while ensuring brand compliance across platforms. I’ve also developed skills in optimizing designs through data-driven strategies like A/B testing, and I thrive in collaborative, fast-paced environments.

Music remains a major influence in my life, informing my design approach with a sense of rhythm and composition. I’m excited to continue growing as a designer, pushing creative boundaries, and collaborating with others to create meaningful work. Thank you for taking the time to learn about me—I look forward to the opportunity to work together.

Berkshire Hathaway Automotive Marketing

Berkshire Hathaway Automotive Marketing

graphic designer

Dallas, TX

05/2022 - Current

  • Design digital and print assets to boost brand visibility and support marketing goals.

  • Collaborate with cross-functional teams to create marketing materials including social media content, email campaigns, and print collateral.

  • Optimize email templates using HTML/CSS, conducting A/B testing to improve engagement and conversions.

  • Produce videos for OTT, social media commercials, and presentations, adhering to brand guidelines.

  • Ensure state-specific and brand-compliant designs across multiple platforms.

  • Maintain up-to-date knowledge of evolving brand compliance to safeguard dealerships from penalties.

  • Manage projects using Monday.com, ensuring timely delivery of high-quality work.

  • Prepare digital and print files for production, and create PowerPoint presentations, illustrations, and graphic assets.

44 Visuals

Freelance Designer

Remote, US

04/2019 - Current

The creative powerhouse at 44 Visuals, crafting stunning brand identities, websites and illustration’s print and digital marketinag assets and strategies that helped my clients in various industries enter and increase their presence in the marketplace.

  • Conducts discovery calls and questionnaires to identify client needs, leading to tailored solutions at 44 Visuals.

  • Provides strategic counsel to B2B and B2C companies on brand identity and web design, resulting in effective strategies and measurable outcomes.

  • Successfully pitches creative work to diverse stakeholders, incorporating feedback to exceed expectations.

  • Develops brand identity assets, including logos, mood boards and style guides, to establish a cohesive visual presence for clients.

Nissan Motor Acceptance Corporation

Customer Service &
Team Lead

Dallas, TX

03/2017 - 10/2020

  • Provided tailored solutions, troubleshooting client issues and ensuring high customer satisfaction.

  • Streamlined processes by creating efficient workflows, improving the customer service experience.

  • Mentored team members, developing skills in problem-solving, time management, and customer interaction.

  • Participated in special projects, applying creative problem-solving to improve service delivery.

Hip Hop Weekly Magazine

Graphic Designer /
Art Director

Miami, FL

08/2007 - 06/2017

Led cross-functional teams, shaping thematic direction and design strategy for published issues. Managed end-to-end creative process for high-quality magazines and effective event promotions. Transitioned from on-site to fully remote work.

  • Led a team of photographers and designers, establishing thematic direction for each published issue, resulting in cohesive and visually compelling content that aligned with brand identity.
  • Collaborated with key stakeholders to influence the overall design strategy and maintain consistency across all brand publications, ensuring a strong and recognizable visual presence.
  • Managed the end-to-end creative process, including layout design, pre-production formatting and final deliverables, resulting in the successful production of bi-monthly nationally published magazines.
  • Developed and implemented brand guidelines, coached junior designers and photography teams and fostered a culture of creativity within style guidelines, enhancing productivity and elevating the quality of creative execution.

EDUCATION

Ai University of Art Design - Miami, FL

Bachelor of Fine Arts – Graphic Design, 08/2004

PROFESSIONAL SKILLS

TECHNICAL SKILLS 

Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Premiere, After Effects)

Web & UI/UX: Figma, HTML, CSS, WordPress, E-commerce platforms 

Project Management: Monday.com, Microsoft Office (Word, Excel, PowerPoint) 

Platforms: Mac OS X, Microsoft Windows 10 

Multimedia: Animation, Video Editing, Motion Graphics 

 

CORE COMPETENCIES 

Creative Direction: Leading design strategy and team collaboration

Project Management: Full-cycle project execution from concept to production

Problem-Solving: Innovative and strategic design solutions

– Detail-Oriented: Ensuring accuracy, consistency, and compliance in deliverables 

Collaboration: Cross-functional teamwork and communication 

Client-Centered: Focus on enhancing user experience and meeting client needs