case study
Dollface Collections
illustration • graphic design • website design & development • photography
Elevating Urban Fashion & Beauty
Art Direction, Brand Identity, Ecommerce Website Design & Development, Graphic Design, Illustration, Photography
Dollface Collections embarked on its journey as an independent online retailer, initially catering predominantly to women with a diverse range of products, from lace-front wigs and hair accessories to stylish frames and shades. However, the versatility of their unisex frames garnered interest from male clientele, prompting a strategic shift. The owner broadened her focus to offer a diverse range of unisex and gender-specific apparel. Thus, the DF Kings and DF Queens Collections were born.
Challenges
Dollface Collections embarked on its journey as an independent online retailer, initially catering predominantly to women with a diverse range of products, from lace-front wigs and hair accessories to stylish frames and shades. However, the versatility of their unisex frames garnered interest from male clientele, prompting a strategic shift. The owner broadened her focus to offer a diverse range of unisex and gender-specific apparel. Thus, the DF Kings and DF Queens Collections were born.
Solution
Addressing these challenges, we crafted a new brand identity exuding elegance, class, and unisex appeal. The redesigned logo, a fusion of the letters “D” and “C” reminiscent of fine jewelry, was adorned with diamond-like stones set in gold, capturing the brand’s essence perfectly. Leveraging WordPress and WooCommerce, we developed a sophisticated ecommerce website. The site featured organized product categories, an intuitive user interface, and seamless cart and checkout pages. Integration with Mailchimp facilitated targeted communication, ensuring shoppers were informed about their orders and exclusive offers.
The Results
The strategic transformation bore significant fruit. Dollface Collections witnessed a remarkable 20% increase in overall sales. The brand’s reach expanded substantially, gaining recognition not only within the Dallas-Fort Worth area but also in the broader online fashion landscape. The newly designed website became a hub of activity, efficiently processing out-of-state orders and providing a seamless shopping experience. The logo, now a symbol of luxury and unisex fashion, became synonymous with Dollface Collections’ unique identity, reinforcing brand loyalty and trust among its clientele.
