The Chapter.net &
Hair Hair Everywhere book
Art Direction • Children’s Book Illustration • Book Layout & Design • E-Commerce Website Design & Development
Brushing
Up on Success
Art Direction • Children’s Book Illustration • Book Layout & Design • E-Commerce Website Design & Development
In the heartwarming tale of “Hair, Hair Everywhere”, inspired by the real-life adventures of Daniel II at his father’s barbershop, the challenge lay in transforming a delightful story into a visually captivating children’s book. Author Daniel Carter’s narrative was rich with imagination, but it lacked illustrations, a binding format, and a strategy for distribution. The task at hand was to bring this story to life, both visually and tangibly, and establish a platform for its availability.
Challenges
The primary challenge faced in the project was the absence of visual elements to accompany the enchanting narrative of Hair, Hair Everywhere. Author Daniel Carter presented a delightful story, yet the lack of illustrations posed a significant obstacle in transforming it into a complete children’s book. Additionally, the client’s vision of a hardcover, case-bound book with vibrant color pages needed to be realized. Furthermore, uncertainties loomed around the post-production processes, including printing, distribution, and sales strategy. Addressing these challenges required a harmonious blend of creativity, technical expertise, and strategic planning.
Solution
To overcome the hurdles, a meticulous approach was adopted. Real-life photographs of the author’s family became the foundation for vibrant and relatable illustrations, breathing life into the characters and the storyline. These illustrations were seamlessly integrated into the narrative, resulting in a visually captivating book. The formatting process ensured a high-quality hardcover book ready for printing, meeting the client’s vision. Additionally, an e-book format was crafted for digital platforms, broadening the accessibility of the story. The establishment of an ecommerce website, designed with precision using WordPress and WooCommerce, provided a direct channel for book sales. A compelling commercial was directed, encapsulating the essence of the story and generating interest among potential readers.
The Results
The collaborative efforts and strategic solutions yielded remarkable results. The book, now adorned with captivating illustrations, was successfully published, printed, and delivered to eager readers. The ecommerce website became a thriving hub for book sales, selling out during its initial run and continuing to attract readers with subsequent printings. The social media engagement strategy contributed to a notable 25% increase in brand recognition. This project not only brought the story to life but also established a robust distribution platform, reaching a wider audience and leaving a lasting impression on young readers. The seamless integration of visuals with narrative elements created a cherished children’s book, resonating with the audience and reinforcing the impact of visual storytelling.
Conclusion
Hair, Hair Everywhere stands as a testament to the power of collaboration and creativity. By transforming challenges into opportunities, the project not only fulfilled the client’s vision but also exceeded expectations in terms of reader engagement and brand recognition. The project showcased the effectiveness of strategic planning and creative execution in the realm of storytelling. Through this endeavor, a captivating narrative found its visual voice, captivating young readers and establishing a lasting legacy in the world of children’s literature.
