case study
Vandergriff Acura
graphic design • video editing • motion graphics
Black Friday at Acura
HTML Email Development, Video Editing, Motion Graphics, Graphic Design
Vandergriff Acura, renowned as the leading Certified Pre-Owned Acura Dealership in Texas, sought a dynamic Labor Day campaign to highlight their exclusive offers. As part of Berkshire Hathaway Automotive, they entrusted our team with the task of crafting engaging marketing materials for their special promotions. The goal was clear: to inform potential customers and leads about the unparalleled Labor Day offers available at Vandergriff Acura and encourage them to initiate their purchase through the digital retail process.
Video Editing & Motion Graphics for Social Media and OTT Video
HTML Email Design & Development for Black Friday '23
HTML Email Design for Winter Season Sales Event
HTML Email Design & Development for Black Friday '23
HTML Email Design for Winter Season Sales Event
Challenges
Vandergriff Acura faced several challenges in promoting their Labor Day offers effectively. One hurdle was the need to convey a complex set of promotions clearly and enticingly through various marketing channels. Clarity in messaging was paramount, requiring a meticulous approach to ensure potential and existing customers understood the exclusive deals. Additionally, the campaign had to be seamlessly executed across different platforms, demanding a cohesive strategy for both digital and traditional marketing efforts.
Solution
Our team approached the challenges strategically, creating tailored solutions for each aspect of the campaign. For the email marketing component, we designed a responsive HTML template that not only showcased the diverse Labor Day offers but also strategically placed call-to-action buttons, optimizing user engagement. To enhance online visibility, dynamic 15-second motion graphics videos were crafted, adding vibrancy to the promotions on social media platforms. High-quality website banners were meticulously designed, providing an aesthetically appealing visual representation of the exclusive deals. Attention to detail and a creative blend of design tools ensured a cohesive and impactful presentation of Vandergriff Acura’s offerings.
The Results
The outcomes of our efforts were remarkable. The Labor Day campaign, executed flawlessly within a tight timeframe, generated substantial traction. The responsive email template experienced high engagement rates, driving traffic to the website and encouraging direct calls to the dealership. The motion graphics videos captivated the audience on social media, significantly increasing brand visibility and engagement. The high-quality website banners further amplified the visual appeal, drawing visitors to explore the exclusive Labor Day deals. Ultimately, these efforts led to a significant surge in leads, website traffic, and, most importantly, a notable increase in the monthly sales volume for Vandergriff Acura. The campaign not only met its objectives but exceeded expectations, demonstrating the power of strategic design and effective multi-channel marketing.
